SEO report of shetland-jewellery.net

The Iona Shop - Scottish Jewellery and Scottish Gift Specialists ...

www.shetland-jewellery.net/

The Iona Shop specialises in the finest Scottish jewellery, Celtic Wedding Rings and Scottish Gifts. We stock an extensive range of Celtic Wedding Rings and ...


 Tasks

  • Make the site mobile device friendly.
  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.shetland-jewellery.net/

Character length : 27

Title
The Iona Shop - Scottish Jewellery and Scottish Gift Specialists since 1947
Description
The Iona Shop specialises in the finest Scottish jewellery, Celtic Wedding Rings and Scottish Gifts. We stock an extensive range of Celtic Wedding Rings and Celtic Engagement Rings, Iona Jewellery and Alex Ritchie.
Keywords (meta keywords)
iona shop, silver and gold scottish jewellery, celtic wedding rings, scottish gifts, celtic engagement rings, celtic diamond rings, scottish wedding bands, iona jewellery, Scottish Jewellery, scottish

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Error! Not all URLs are SEO friendly on this website!
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Strict
Encoding
Perfect! The character encoding is set: WINDOWS-1252.
Language
We have found the language localisation: ”en”.
Title
The Iona Shop - Scottish Jewellery and Scottish Gift Specialists since 1947

Character length : 75

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 19%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
1100200
Heading structure in the source code
  • <H1> The Iona ShopScottish Jewellery& Gifts
  • <H2> Featured Products
  • <H2> DR80 Celtic Everlasting Knot Engagement Ring
  • <H2> EPX241 Sheila Fleet Bluebell Pendant
  • <H2> 0006 Ola Gorie Alskog Brooch
  • <H2> 16P Celina Rupp Darlings Pendant
  • <H2> NX19 Sheila Fleet Book of Kells Necklet
  • <H2> 100 Amethyst Necklace
  • <H2> Celtic Knot Wedding Ring
  • <H2> B247 MQS Luckenbooth Brooch
  • <H2> Celtic Panel Flask
  • <H4> Our Top Selling Products
  • <H4> Our Newest Products
Word cloud
  • collection100
  • celtic17
  • jewellery15
  • earrings14
  • rings12
  • fleet10
  • sheila10
  • wedding8
  • pendants8
  • brooches7
  • thistle7
  • collections6
  • iona6
  • waves5
  • pat5
  • scottish5
  • cheney5
  • bracelets5
  • bow5
  • all5
  • crosses5
  • engagement5
  • necklets4
  • gifts4
  • ring4
  • daisies4
  • knot4
  • marble4
  • sea4
  • stone4
  • products4
  • enamel4
  • basket3
  • welcome3
  • brooch3
  • kells3
  • cufflinks3
  • ortak3
  • cards3
  • luckenbooth3
  • new3
  • shop2
  • gorie2
  • pendant2
  • alskog2
  • attention2
  • pendants/necklets2
  • bracelets/bangles2
  • mackintosh2
  • mother2
  • pearl2
  • photoframes2
  • week2
  • dawn2
  • items2
  • cathedral2
  • book2
  • bali2
  • tidal2
  • atlantic2
Keyword matrix
wordtitledescriptionsheading
collection
celtic
jewellery
earrings
rings
fleet
Two Word cloud
  • sheila fleet6
  • pat cheney4
  • wedding rings4
  • bow waves3
  • necklets pendants2
  • pendant from2
Three Word cloud
  • sheila fleet bow3
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 21 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
7.50
Flesch Reading Ease
45.90
Coleman Liau Index
12.00
Automated Readability Index (ARI)
8.50
Dale–Chall Readability
9.40
SMOG Index
7.90
Spache Readibility
5.00
Number of letters
5105
Number of words
839
Number of sentences
331
Average words per sentences
3
Number of syllables
1571
Syllables in words
1581
Average syllables in words
1.87
Number of words in first three syllables
218
Percentage of word / syllables
25.98
Words not in Dale-Chall easy-word list
492
Words not in Spache easy-word list
257

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 951px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
652 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
43
Number of source domains
3
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.shetland-jewellery.net/skin_iona/templatescripts/main.js
  • http://www.shetland-jewellery.net/.. /options.js
  • http://www.shetland-jewellery.net/.. /jquery-1.3.2.min.js
  • http://www.shetland-jewellery.net/.. /jquery.datepick.pack.js
  • http://www.shetland-jewellery.net/.. /jquery.dimensions.js
  • http://www.shetland-jewellery.net/.. /jquery.tooltip.pack.js
List of render blocking css files
  • http://www.shetland-jewellery.net/.. /template.css
  • http://www.shetland-jewellery.net/.. /cactushop.css
  • http://www.shetland-jewellery.net/includes/adminbar.css
  • http://www.shetland-jewellery.net/.. /jquery.datepick.css
  • http://www.shetland-jewellery.net/.. /jquery.tooltip.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.shetland-jewellery.net/skin_iona/templatescripts/main.js
  • http://www.shetland-jewellery.net/skin_iona/templatescripts/options.js
  • http://www.shetland-jewellery.net/skin_iona/templatescripts/jquery/jquery-1.3.2.min.js
  • http://www.shetland-jewellery.net/skin_iona/templatescripts/jquery/jquery.datepick.pack.js
  • http://www.shetland-jewellery.net/skin_iona/templatescripts/jquery/jquery.dimensions.js
  • http://www.shetland-jewellery.net/skin_iona/templatescripts/jquery/jquery.tooltip.pack.js
File size of all javascript files combined
157.99KB
Javascript minifying
You can save 2.9KB (41% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.shetland-jewellery.net/skin_iona/templatestyles/template.css
  • http://www.shetland-jewellery.net/skin_iona/templatestyles/cactushop.css
  • http://www.shetland-jewellery.net/includes/adminbar.css
  • http://www.shetland-jewellery.net/skin_iona/templatestyles/print.css
  • http://www.shetland-jewellery.net/skin_iona/templatescripts/jquery/jquery.datepick.css
  • http://www.shetland-jewellery.net/skin_iona/templatescripts/jquery/jquery.tooltip.css
File size of all css files combined
46.45KB
CSS minifying
You can save 2.7KB (29% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
45.92KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
41
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.iona.co.uk/skin_iona/templateimages/categories.gifExpiry time is not specified
http://www.iona.co.uk/skin_iona/templateimages/header.jpgExpiry time is not specified
http://www.iona.co.uk/skin_iona/templateimages/iCustomerLogin.gifExpiry time is not specified
http://www.iona.co.uk/skin_iona/templateimages/iEmptyBasket.gifExpiry time is not specified
http://www.iona.co.uk/.. /iSaveRecoverBasket.gifExpiry time is not specified
http://www.iona.co.uk/skin_iona/templateimages/logos.gifExpiry time is not specified
http://www.iona.co.uk/skin_iona/templateimages/promotion1.jpgExpiry time is not specified
http://www.iona.co.uk/skin_iona/templateimages/promotion2.jpgExpiry time is not specified
http://www.iona.co.uk/skin_iona/templateimages/promotion3.jpgExpiry time is not specified
http://www.iona.co.uk/skin_iona/templateimages/search.gifExpiry time is not specified
http://www.iona.co.uk/skin_iona/templateimages/search_button.gifExpiry time is not specified
http://www.iona.co.uk/skin_iona/templateimages/shoppingbag.gifExpiry time is not specified
http://www.iona.co.uk/uploads/images_products/1042.jpgExpiry time is not specified
http://www.iona.co.uk/uploads/images_products/1103.jpgExpiry time is not specified
http://www.iona.co.uk/uploads/images_products/1594.jpgExpiry time is not specified
http://www.iona.co.uk/uploads/images_products/1670.jpgExpiry time is not specified
http://www.iona.co.uk/uploads/images_products/1693.jpgExpiry time is not specified
http://www.iona.co.uk/uploads/images_products/1752.jpgExpiry time is not specified
http://www.iona.co.uk/uploads/images_products/1815.jpgExpiry time is not specified
http://www.iona.co.uk/uploads/images_products/412.jpgExpiry time is not specified
http://www.iona.co.uk/uploads/images_products/727.jpgExpiry time is not specified
http://www.iona.co.uk/uploads/images_products/news1.jpgExpiry time is not specified
http://www.shetland-jewellery.net/includes/adminbar.cssExpiry time is not specified
http://www.shetland-jewellery.net/.. /back_fade2.pngExpiry time is not specified
http://www.shetland-jewellery.net/skin_iona/templateimages/body.jpgExpiry time is not specified
http://www.shetland-jewellery.net/.. /footer_bg.pngExpiry time is not specified
http://www.shetland-jewellery.net/.. /pagebody_bg.gifExpiry time is not specified
http://www.shetland-jewellery.net/.. /promotions2.jpgExpiry time is not specified
http://www.shetland-jewellery.net/.. /topmenu_bg.jpgExpiry time is not specified
http://www.shetland-jewellery.net/.. /jquery-1.3.2.min.jsExpiry time is not specified
http://www.shetland-jewellery.net/.. /jquery.datepick.cssExpiry time is not specified
http://www.shetland-jewellery.net/.. /jquery.datepick.pack.jsExpiry time is not specified
http://www.shetland-jewellery.net/.. /jquery.dimensions.jsExpiry time is not specified
http://www.shetland-jewellery.net/.. /jquery.tooltip.cssExpiry time is not specified
http://www.shetland-jewellery.net/.. /jquery.tooltip.pack.jsExpiry time is not specified
http://www.shetland-jewellery.net/skin_iona/templatescripts/main.jsExpiry time is not specified
http://www.shetland-jewellery.net/.. /options.jsExpiry time is not specified
http://www.shetland-jewellery.net/.. /cactushop.cssExpiry time is not specified
http://www.shetland-jewellery.net/skin_iona/templatestyles/print.cssExpiry time is not specified
http://www.shetland-jewellery.net/.. /template.cssExpiry time is not specified
http://www.google-analytics.com/ga.js2 hours

 Speed test – Images

File size of all images combined
369.53KB
Image optimisation
You can save 193.1KB (69% compression) by optimising the images below:

 Links

We found a total of 307 different links.
Internal links: 307

External links:

Link text (anchor) Link strength

Internal links:

Link text (anchor) Link strength

 Website security

IP
31.193.14.80
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Sites on same ip

shetland-jewellery.net

shetland-jewellery.net

ortak-jewellery.com

ortak-jewellery.com

celtic-shop.net

celtic-shop.net

ortak-jewellery.co.uk

ortak-jewellery.co.uk

ionashop.co.uk

ionashop.co.uk

ionashop.com

ionashop.com

scottish-jewellery.com

scottish-jewellery.com

 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H3 : , ( 0px from top )
  • H1 : The Iona ShopScottish Jewellery& Gifts, ( 284px from top )
  • H2 : Featured Products, ( 603px from top )
  • H2 : DR80 Celtic Everlasting Knot Engagement Ring, ( 647px from top )
  • H2 : EPX241 Sheila Fleet Bluebell Pendant, ( 647px from top )
  • H2 : 0006 Ola Gorie Alskog Brooch, ( 647px from top )
  • H2 : 16P Celina Rupp Darlings Pendant, ( 934px from top )
  • H2 : NX19 Sheila Fleet Book of Kells Necklet, ( 934px from top )
  • H2 : 100 Amethyst Necklace, ( 934px from top )
  • H2 : Celtic Knot Wedding Ring, ( 1221px from top )
  • H2 : B247 MQS Luckenbooth Brooch, ( 1221px from top )
  • H2 : Celtic Panel Flask, ( 1221px from top )

 Typos

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